Blair Enns – Pricing Creativity

Blair Enns – Pricing Creativity

Download Blair Enns – Pricing Creativity on Avaicourse.com

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Description
The price for the value you created.
TO READ. APPLY, WIN.

Your customers will pay more for the experience you offer.

How much longer?

You can charge 50% more before you finish this guide. You can double or triple your margin over the course of a year.

When we stop valuing our time and our costs and start charging for the value we create for our customers, everyone wins.

Read this book, adopt a mindset, live by the 5 rules (and master the sixth), consult 20 + tips for specific scenarios, and let me know what your bottom line will look like in the coming months.
WHAT’S INSIDE:

The CONTENTS
1 principles

Understand This

Introduction: what is the price for the logo?
Price as a marketer
Inputs, outputs or value: what do you sell?
The many ways in which you deliver value

2 rules

Live it

The customer’s price, not the job
Anchor High
Tell the price before showing the price
Master the value dialogue
Versions Of The Proposal
Limit unpaid offers to one page

3 tips

Use them in certain situations

Building Your Offers

Creating Expensive Options
Framing Low-Cost Options
Make an indent in the middle

Pricing Models

Are The Servants Doing The Right Thing
Rent instead of selling
Sprints, points, tips, Pay what you Want and other alternative pricing models

Conducting negotiations

Reducing The Risk Of Selling
Nudge-Nudge; Wink
Never Discount (but When You Do, Do It Right)
Alternatives to Lower Prices
Remove pricing from the front line
Negotiate like a pro

Next Level

Start getting rid of time
The last hurdle is you

BONUS CONTENT
4 tools

Use them to build and evaluate your offers

(Action Pack Plus and Action Pack Only)
Templates, checklists, and recommendations that you will refer to when navigating through each sale.

Download Blair Enns – Pricing Creativity on Avaicourse.com

4 sales conversations
Value Conversion Template
Checklist Of Proposal Guidelines
Price offer templates with 3 and 4 columns
A checklist of Creativity pricing Rules (your pre-transition to presentation)
Post-mortem Pricing Template (Pricing/Profit track record)

5 TRAINING VIDEOS

Share them with your team and get everyone on board quickly

(Action Pack Plus Only)

Principles

Charging more-and in some cases, much more money-follows from a better understanding of value and fairness. We will delve into this and 3 other key principles and change your thinking about this basic pricing concept forever in just 42 minutes.

rules

Let’s go straight to the 6 things you should do when evaluating each trade. Learn to live by these hard and fast rules. Implement five of them immediately and start making more money. Master the sixth and enter a whole new level of profitability.

Negotiate like a pro

Make sure you have all the tools on your belt before making your next trade. Confidence comes from understanding your capabilities and when to offer something-including when to leave. We will share tips, skills and thinking that will allow you to regain control during the sale process.

How to build offers

Develop your pricing options at each level-what to leave, what to leave, and where you make your margin.

Model Of Compensation

Expand your compensation options. From predictable revenue models done right, to the application of purchase options long approved by other industries, to the strength of guarantees.
CHOOSE YOUR PACKAGE
ACTION PACK PLUS

Get the desktop version of the lay-flat, 3-ring Binder desk, which allows you to take action and keep a record of your price offers for quick reference in addition to the always-with-you e-book. You also get 5 tutorial videos plus the tools section, which is only available in the hardcover version, including:

Templates, checklists, and recommendations that you will refer to when navigating each sale

4 sales conversations
Value Conversation Template
Checklist Of Proposal Guidelines
Price offer templates with 3 and 4 columns
A checklist of Creativity pricing Rules (your pre-transition to presentation)
Post-mortem Pricing Template (Pricing/Profit track record)

5 videos by author and win without pitching founder and CEO, Blair Enns

Principles
rules
How to build your offers
Model Of Compensation
Negotiate like a pro

Always-with-You ebook

ACTION PACK

Get the desktop version of the lay-flat, 3-ring Binder Desk, which allows you to take action and keep a record of your price offers for quick reference along with your always-with-you e-book. Get the Tools section is only available in the hardcover version:

Download Blair Enns – Pricing Creativity on Avaicourse.com

Desktop version of Lay-flat, 3-ring binder
Tools section with templates and guidelines for developing your pricing options
Always-with-You ebook
5 Training Videos

E-BOOK ONLY

Get the mindset, rules to live by, and tips for the scenarios you’ll encounter, and start taking what you’re worth.

e-book
Desktop version of Lay-flat, 3-ring binder
Tools section with templates and guidelines for developing your pricing options
5 Tutorial Videos

Business Online Course

Information about the business:

A business is an activity aimed at making a living or making money by producing or buying and selling products (such as goods and services).
Simply put, it is “any activity or enterprise entered into for the purpose of making a profit.
This does not mean that it is a company, corporation, partnership, or any such official organization, but it can range from a street vendor to General Motors.”

The presence of a firm name does not separate the business entity from the owner, which means that the owner of the enterprise is responsible and liable for the debts incurred by the enterprise.
If a business acquires debts, creditors can go after the owner’s personal property.
The business structure does not allow corporate tax rates. The owner is personally taxed on all business income.

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