“Creating change for every client with confidence, making a difference in the world, and being rewarded with a high income coaching business – all while knowing that I am engaged in fulfilling work that matters. That encapsulates the vision of nearly every passionate and dedicated coach. However, there’s a catch.
It’s an ideal vision, the ultimate dream, and the reality for a new coach is likely very different at this moment. Most days, there is a feeling of unease, restlessness, or anxiety about the business. Thoughts revolve around concerns such as:
“I have never operated a business before, and I have no clue what I’m doing.” “How can I ask someone to pay me for coaching? It feels sleazy trying to sell myself as a coach.” “I don’t know if I am capable of delivering real results for clients. I feel like a fraud!” “It’s taking too long to reach my coaching goals. I am frustrated.” “Between my 9-to-5 job and family responsibilities, I don’t have time to build my coaching business. It will never happen for me!” “I lack the qualities to be a great coach. I don’t have enough consistency, I’m not tech-savvy, I’m not <fill-in-the-blank>.”
Does this sound a bit (or a lot!) like your situation? You are not alone in feeling this way.
The coaching industry is currently thriving, showing no signs of slowing down. A study commissioned by ICF and conducted by PwC reveals that coaching is the second-fastest-growing industry globally. Exciting news, right? Well, not so fast.
When you zoom in on the experiences of most new coaches, the reality is far from positive, and it’s a sensitive topic many avoid discussing.
More new coaches than ever before are stressed, overwhelmed, and struggling to find clients and create a consistent income in their business.
Here’s the thing.
As the coaching industry expands rapidly, an explosive influx of “experts and gurus” has emerged. There’s an abundance of information and teachings promising to help new coaches build a thriving business, more than ever before in the industry’s history.
A quick Google search provides a glimpse of the current landscape. A search for “marketing methods for coaches” yields 300,000,000 results, “sales strategies for coaches” delivers 2,850,000,000 results, and “how to be a successful coach” comes in at a staggering 530,000,000 results.
Amid this massive information overload, new and aspiring coaches are drowning in an overwhelming flood of strategies:
Build a professional website with all the bells and whistles. Find the perfect niche. Construct an automated sales funnel. Get in front of the camera and post videos and Reels on social media every day.
…and the list goes on. It’s a recipe for disaster. Why?
Well, most coaches quickly become distracted and frustrated trying to make sense of it all—attempting to decipher how and when to apply these strategies to create a consistent, reliable income. Some procrastinate endlessly, while others work harder and harder, implementing multiple strategies, but none of it helps them find the answer to the question every new coach has at the start of their journey:
How can I quickly create a reliable coaching income I can count on?
It’s not that the marketing tools and strategies out there don’t work, and it’s not that new coaches lack commitment, talent, or ambition. So what’s really going on?”
More courses from this author: Ajit Nawalkha
Course Features
- Lectures 1
- Quizzes 0
- Duration 10 weeks
- Skill level All levels
- Language English
- Students 0
- Assessments Yes