Technical SEO

Technical SEO

Download Technical SEO on Avaicourse.com

This course is available immediately. Please contact us at [email protected] with the best service for more detailed advice.

Description:

Keyword research and basic SEO can only take you so far.
Implementing technical SEO could be the difference between ranking on Page 1…or never being indexed. You need to know how to audit your site for technical SEO needs and improvements so you can get more visitors, leads, sales and signups for your business.

This course give you deep, current knowledge of technical SEO: the behind-the-scenes components like site structure, JavaScript, and structured data that can have a massive impact on rankings. Whether you’re barely familiar with these components or simply want to ensure you’re up to date, this course covers each in detail.

Introduction video (1 min)
After taking this course, you’ll…
Know what is important in a technical audit and how to start one yourself.
Be able to optimize on-page content with the right keywords & page structure.
Understand what a good URL structure is and how you can influence crawl behavior.
Know how to use JavaScript frameworks to influence technical SEO.
Easily create XML sitemaps to help you better understand content & index rates.
Be skilled at marking up your content with structured data so it can extract entities.
Be able to decide on the right domain strategy, URL structure, content & keywords while working across multiple countries.
This course is right for you if you…
Handle SEO for a large, complex website and organic traffic growth from on-page optimizations has plateaued.
Believe that a lack of technical SEO knowledge is keeping you from making clear, persuasive recommendations to your development team or clients.
This course is NOT for you if…
You are looking for the latest code to apply to your site in order to rank better or are looking for a plugin to solve all your issues.
You are a beginner or you don’t have any experience with SEO and you want to optimize your site. Likely too much of the content will be too intermediate-advanced for you.
You are particularly interested in the other areas of SEO, this course doesn’t go into the specifics of how to build a link, optimize your H1 or do keyword research.
Skills you should have before taking this course…
You have experience working with HTML and JavaScript and you know their fundamentals.
You have experience working with Google Analytics, you don’t have to be an expert.
You understand the fundamentals of SEO and can identify the different areas; link building, content optimization, local SEO, international SEO.
Because this is an intermediate-to-advanced course, students should be familiar with SEO basics, including how search engines work, fundamentals of design-friendly SEO, and the importance of publishing and linking high-quality content from other high authority sites.

About
Martijn Scheijbeler
Martijn Scheijbeler is the VP Marketing at RVshare where he leads demand generation, analytics, retention & loyalty, branding, customer experience, marketing strategy, and product development. Obviously, SEO is part of all of that.

Prior to RVshare, he built out the SEO function for both Postmates and The Next Web where he advanced to become their Director of Marketing. He writes blog posts on Technical SEO via his blog, martijnscheijbeler.com, and is a featured guest blogger for ConversionXL, The Next Web and many others.

Your full course curriculum
TECHNICAL SEO
Lesson 1
Technical SEO, the basics
In the first class, we’ll be guiding you through the basics of Technical SEO, we’ll teach you about what a page looks like (its HTML), how it’s made up and what you can immediately improve when you look at a page (meta tags, on-page content).

Get immediately download ConversionXL, Martijn Scheijbeler – Technical SEO

Topics Covered:
What tools can you use to crawl a site to learn more about the technical issues & improvements?
How does a search engine look at your page and ‘understand’ what it’s about?
META Tags: Description, Keywords, Robots, Canonical, Open Graph, Twitter Cards, HREFlang.
Content Tags: Headings, Styling, Paragraphs, Internal Links & Image Optimization, Broken Links.
Starting a crawl, using tools to crawl your site to learn more about Technical SEO.
Lesson 2
URL Structures & Indexing
In the second lesson, we’ll go in-depth about how to create a good URL structure and what tools you have to guide crawlers around your site and how to prevent them from accessing certain areas. We’ll talk about how you can streamline what crawlers look at and what kind of tools you have to influence this.

Topics Covered:
Pagination: How do you handle pagination for (category) pages.
URL Structure: What is a good URL structure and what isn’t & how should URLs be build up.
Robots.txt: How to influence crawl behavior and exclude crawlers from certain areas.
URL Parameters: Provide signals to search engines on what parameters are actually useful or not.
Internal Linking: How do you link to other pages, why does it matter and what can you do to improve relevance across ‘silos’ of pages?
Lesson 3
Crawl Behaviour & Crawlability

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changed the way brands and businesses use technology for marketing. As digital platforms became increasingly incorporated into marketing plans and everyday life,
and as people increasingly use digital devices instead of visiting physical shops, digital marketing campaigns have become prevalent,
employing combinations of search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation,
campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising,
e–books, and optical disks and games have become commonplace. Digital marketing extends to non-Internet channels that provide digital media, such as television,
mobile phones (SMS and MMS), callback, and on-hold mobile ring tones. The extension to non-Internet channels differentiates digital marketing from online marketing.

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