Stewart Gandolf & Lonnie Hirsch – Healthcare Marketing Strategies

Stewart Gandolf & Lonnie Hirsch – Healthcare Marketing Strategies

Download Stewart Gandolf & Lonnie Hirsch – Healthcare Marketing Strategies on Avaicourse.com

This course is available immediately. Please contact us at [email protected] with the best service for more detailed advice.

Description

“27 proven marketing strategies to maximize profit from practice”

“Before I purchased the discs, I thought marketing medical practice was unprofessional. After listening to the CDs, I realized that the methods and strategies of Lonnie and Stewart offer professional marketing solutions that I implement without hesitation. The implementation of these strategies has been very well received by both patients and colleagues. My use of these strategies has had a very positive impact on my practice. ”
– Brian Dugas, MD, Wakefield, R.I.

You’ll find all the marketing secrets you need to know on these 8 fast-paced CDs.
Now, for the first time, two leading US practice-building experts have agreed to share many of their best-kept secrets in the format of ultra-affordable CD series.

As a result, you have no reason to risk spending thousands of dollars on marketing with a bang or skip.

Moreover, we share our 28 years of experience and knowledge about what works (and what doesn’t) to share what you could pay.

If you do not have enough time (and who do not), you will also appreciate the convenience that these CDs provide.
By purchasing these CDs, you can quickly expand your knowledge of healthcare marketing when it suits you: in the car, in training, or at any time. Look at all the topics that we have included below, and then click on the appropriate link to initiate your order. And remember, your satisfaction is 100% guaranteed.

Here are the topics you get:

CD 1: Introduction to Marketing Practices

CD 2: Best Practices for Increasing Profit from Practice

Track 1: play to win
Track 2: Ethical Marketing
Track 3: Ethical Case-Orientation
Track 4: marketing as a “system”
Track 5: Track and Evaluate Your Marketing Results
Track 6: sequence and repetition of your marketing efforts
Track 7: Marketing Planning as a Process
Track 8: setting SMART goals
Track 9: Defining a Marketing Budget
Track 10: strategies, tactics and action plans
Track 11: Marketing Techniques
Track 12: Marketing Marketing
Track 13: Direct Response Marketing
Track 14: Hybrid Marketing

CD 3: Build Your Reputation (Branding)

Track 1: the importance of differentiation and branding in private practice
Track 2: Strategic Benefits of a Strong Brand
Track 3: what is a brand?
Track 4: What do your patients want from you?
Track 5: Positioning: Your Unique Value Proposition
Track 6: famous positioning examples
Track 7: Positioning Analysis
Track 8: Defining Your Target Audience
Track 9: Target Audience
Track 10: what is your region?
Track 11: What is your practice?
Track 12: the look of the office as part of your brand
Track 13: branding from the inside out
Track 14: Evaluation of the range of services in your brand
Track 15: Center of Excellence as part of the brand
Track 16: Brand Communication Strategies
Track 17: Form vs. Essence
Track 18: The Role of the Logo in Branding
Track 19: Defining Your Brand: A Few Examples

Download Stewart Gandolf & Lonnie Hirsch – Healthcare Marketing Strategies on Avaicourse.com

CD 4: Build Systems for Your Patients to Contact Droves (Internal Marketing)

Track 1: In-house marketing ‚talking about your brand
Track 2: Key Points to Consider
Track 3: Patient-oriented practice requires effort
Track 4: leadership by example
Track 5: Improving Patient Experience
Track 6: Improving the social skills of providers and staff
Track 7: Improving Staff Efficiency Through Telephone Inquiries
Lane 8: Increasing the Probability of Accepting Your Treatment Advice
Track 9: Improving patient retention and reducing depletion
Track 10: cross selling additional services to your patients
Track 11: use the patient base to get more referrals
Track 12: Patient mailing lists, e-mails and e-mail newsletters against “regular mail”

CD 5: Engage Patients Through Powerful, Ethical Outsourcing

Track 1: the power of first impressions
Track 2: target audience issues
Track 3: why you?
Track 4: why now?
Track 5: You Are Not Your Target Audience
Track 6: Working with Patients from External Marketing in Different Ways
Track 7: seasonality in outdoor advertising
Track 8: Defining Your Main Market
Track 9: Strategic Patient Targeting
Track 10: how to get free advertising
Track 11: Exterior Office Sign
Track 12: Yellow Pages
Track 13: Newspaper and Magazine Advertising
Track 14: Radio Ads
Track 15: Television Advertising
Track 16: direct mail and insert advertising
Track 17: Marketing for Local Businesses
Track 18: “Born Losers” in External Marketing
Track 19: Partisan Marketing Strategies
Track 20: Final Thoughts on External Marketing as a System

CD 6: search engine optimization (how to find)

Track 1: The Evolution of Internet Marketing
Track 2: 80-20 Rule for Internet Marketing
Track 3: Future Trends in Internet Marketing
Track 4: Strategic Marketing Goals for Your Website

Track 5: what makes a good website?
Track 6: Common Website Misconceptions
Track 7: How to Get “Traffic” to Your Website
Track 8: Search Opera

More Courses: NLP – HYPNOSIS – PHILOSOPHY

Outstading Courses: Stewart Gandolf & Lonnie Hirsch