[MECLABS] Flint McGlaughlin – Marketer as Philosopher

[MECLABS] Flint McGlaughlin – Marketer as Philosopher

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Description

Marketing as a philosopher:
40 brief reflections on the power of your value proposition
By Flint McLaughlin
“Ask’How’leads to information;ask’why’ leads to wisdom.”
This is Dr. Flint McLaughlin’s book, The essence of marketing as a philosopher.

Limited edition leather

Library Edition
See Table of contents

After twenty-five years of asking”why”into a single question and using the web as a living lab to test his hypothesis, McGlaughlin has released a collection of his findings.

These 40 short thoughts unfold a series of layers that present a new framework and theoretical message.

Often, business leaders spend so much time asking”how”questions that they often forget to ask”why” questions.

The purpose of marketing as a philosopher is to promote reflection. It is designed to enable thinkers to move beyond the urgency of the answer and focus on the importance of the method.

This book is made up of
40 reflection is divided into three main parts. The title of each section constitutes one of the three propositions of the whole theory.
In each section 12 reflection. Eight thoughts elaborate the core proposition. Four key dangers that reflex touch marketers must consider.
A series of sketches for each part, linked with the principle idea and growing. Each section culminates with the main sketch to ensure visual coherence.
See how each leather version of the book is handmade
About the author
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Dr. Flint McGlaughlin is an academic and business leader in the United States. He is currently director of Corporate Research at the University of Cambridge (UK) and founder of the MECLABS Institute. His work has been cited around the world and has won numerous awards, including an Emmy and a mountain award for short stories.

Business online course

Information about business:

Business is the activity of making one’s living or making money by producing or buying and selling products (such as goods and services).
[need quotation to verify] Simply put, it is “any activity or enterprise entered into for profit.
It does not mean it is a company, a corporation, partnership, or have any such formal organization, but it can range from a street peddler to General Motors.”

Having a business name does not separate the business entity from the owner, which means that the owner of the business is responsible and liable for debts incurred by the business.
If the business acquires debts, the creditors can go after the owner’s personal possessions.
A business structure does not allow for corporate tax rates. The proprietor is personally taxed on all income from the business.

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