For entrepreneurs and marketers seeking to construct a brand fostering growth, loyalty, and impact at an advanced level:
At its pinnacle of operation, a brand doesn’t merely harvest remarkable profits and market share but also serves as a catalyst for something far more significant.
Great influence is wielded by great brands. Brands such as Apple, Disney, and Harley Davidson shape people’s thoughts and identities, ignite global movements, establish inspiring role models, and bestow their custodians with boundless opportunities for growth, philanthropy, and impact.
However, if you’re overseeing a brand or business, you’re aware of the challenges involved in unlocking its full potential.
Perhaps you’ve delved into the teachings of branding experts and attempted to implement their knowledge.
You may have enlisted the services of expensive branding agencies to assist in uncovering your brand’s identity and competitive advantage.
Furthermore, you might have solicited input from your customers and leads to refine your offerings and messaging.
According to visionary brand architect Jeffrey Perlman, however, the key to unlocking an Unstoppable Brand lies nowhere else but with the person closest to it: You.
Widely recognized as one of today’s most gifted brand builders, Jeffrey transformed Zumba from a small startup into a global fitness phenomenon valued at $550 million.
Even the growth of Mindvalley into the world’s leading personal transformation company can be attributed to Jeffrey’s branding work—ranging from messaging and mission to the emotions experienced when engaging with a Mindvalley program or attending an event.
Jeffrey’s distinctive approach to branding has birthed legendary household names. However, it differs significantly from anything offered by other branding agencies or experts.
Through this program, he walks you through each step of his system, allowing you to build your own Unstoppable Brand, regardless of where you currently stand.
Day by day schedule
Lesson 1-7
Lesson 1
What is an inevitable brand?
Lesson 2
The 3 levels of branding
Lesson 3
Uncover your brand’s unique gift
Lesson 4
The 4 types of brand architecture
Lesson 5
Discover your brand frequency
Lesson 6
Catch your brand trigger
Lesson 7
Create your mood board
Lesson 8-14
Lesson 8
What is your brand promise?
Lesson 9
Get delusional
Lesson 10
Define your brand architecture
Lesson 11
Craft the “Things” of your brand universe
Lesson 12
Create the “Spaces” of your brand universe
Lesson 13
Choose the people of your brand universe
Lesson 14
Create your brand hero
Lesson 15
Lesson 15
Become the #1 devotee of your brand
More courses from this author: Jeffrey Perlman
Course Features
- Lectures 1
- Quizzes 0
- Duration 10 weeks
- Skill level All levels
- Language English
- Students 0
- Assessments Yes