J. Pittman McGehee – The Hero Journey

J. Pittman McGehee – The Hero Journey

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Description:

Explore Joseph Campbell’s classic work The Hero with a Thousand Faces. Campbell referred to the story of the hero as a “mono-myth,” meaning that this archetypal story is found in all cultures in some form. Each of us lives the three phases of this story – departure, initiation, and return – in our own unique way. This class looks at classic myths such as the Odyssey and Wizard of Oz to see how we each are in the story and the Hero’s Journey is in each of us.

Recommended reading for the class: The Hero with a Thousand Faces by Joseph Campbell.

Internet Marketing Course

Digital marketing is the component of marketing that utilizes internet and online based digital technologies such as desktop computers,
mobile phones and other digital media and platforms to promote products and services. Its development during the 1990s and 2000s,
changed the way brands and businesses use technology for marketing. As digital platforms became increasingly incorporated into marketing plans and everyday life,
and as people increasingly use digital devices instead of visiting physical shops, digital marketing campaigns have become prevalent,
employing combinations of search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation,
campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising,
e–books, and optical disks and games have become commonplace. Digital marketing extends to non-Internet channels that provide digital media, such as television,
mobile phones (SMS and MMS), callback, and on-hold mobile ring tones. The extension to non-Internet channels differentiates digital marketing from online marketing.

More Course: INTERNET MARKETING

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