Guy Kawasaki on How to Rock Social Media

Guy Kawasaki on How to Rock Social Media

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Description:

Entrepreneur and social media expert Guy Kawasaki-who has 1.4 million Twitter followers and more than a quarter million likes on Facebook-shares his experience and knowledge about how to be successful on social media for personal and professional branding. He offers profile optimization tips, discusses great techniques for crafting and distributing shareable content, explores how to best engage with fans and followers, provides tips specific to each major social media platform, and explains how to best integrate social media with a blog.
Topics include:
Optimizing your profile
Choosing a good screen name
Choosing a good avatar
Perfecting your profile

Internet Marketing Course

Digital marketing is the component of marketing that utilizes internet and online based digital technologies such as desktop computers,
mobile phones and other digital media and platforms to promote products and services. Its development during the 1990s and 2000s,
changed the way brands and businesses use technology for marketing. As digital platforms became increasingly incorporated into marketing plans and everyday life,
and as people increasingly use digital devices instead of visiting physical shops, digital marketing campaigns have become prevalent,
employing combinations of search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation,
campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising,
e–books, and optical disks and games have become commonplace. Digital marketing extends to non-Internet channels that provide digital media, such as television,
mobile phones (SMS and MMS), callback, and on-hold mobile ring tones. The extension to non-Internet channels differentiates digital marketing from online marketing.

More Course: INTERNET MARKETING

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