Dennis Moons – Google Shopping Success Course
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Also The #1 Google Shopping Training Course
Also Your Google Shopping Traffic Isn’t Converting? Here Is Why…
Introducing Google Shopping Success
Advertise Your Products, Get High-Quality Visitors & Make Profitable Sales Also
Also Google Shopping Success is a self-paced online video course to learn how to use Google Shopping to generate profitable sales.
To do that I’ve created 40 in-depth video lessons in which I’ll guide you through every step of the Google Shopping process.
Also Every lesson covers a single topic and teaches you how to go from nothing to running campaigns that attract buyers to your store.
Also The Google Shopping Success Course
Module 1: Setting Up For Success
Also With Google Shopping, getting the technical parts right is often a huge obstacle.
That’s why I broke down every step of the setup process: how to create a product feed, Also how to send it to Google and how to make sure you can track the results of your campaigns.
In this module,Also I dive deep into every single step and cover everything that can go wrong and explain exactly how to solve it.
Also It doesn’t matter which ecommerce cart platform you’re on. There are specific video tutorials for Shopify and Woocommerce, but I’ve included a wide selection of tools and work methods you can use if you’re on a different ecommerce platform.
Also If you’re worried that this will get too technical, don’t worry. I share my screen and you’re able to follow and replicate the exact things that I’m doing.
Also Lessons in this module:
- From Product to Product Ad
- Product Feeds 101
- Setting Up Google Merchant Center
- Fixing Problems in Google Merchant Center
- Setting Up Google Ads
- Setting Up Google Analytics
Module 2: From Launch To Sales
Also Once you’re done with the setup, Also you’re ready to dive into Google Ads and launch your first campaign.
After launch, I’ll show you the Optimization Pyramid, Also a framework that I use to optimize the different parts of my own Google Shopping campaigns.
This ensures that your campaigns improve over time and generate the results you need.
Also You’ll see me work on actual campaigns while I talk through why I’m making certain changes and how they tie into the bigger picture.
Dennis Moons – Google Shopping Success Course
Lessons in this module:
- Under The Hood
- Launching Your First Google Shopping Campaign
- The Optimization Pyramid
- Account Structure
- Keywords
- Bidding
- Bid Adjustments
- Your Optimization Routine
- Tracking sales with Google Analytics
Module 3: Save And Scale
Also With your campaigns launched and the basic optimization is taken care of, it’s time to take them to the next level.
Also In this module, I’ll share advanced optimization tactics that will help you to save on ad spend, Also while at the same time scale the best performing parts of your campaigns.
If you thought Google Shopping was a black box, these lessons will shed a lot more light on the inner workings of the system, Also essential to get ahead!
Lessons in this module:
- Custom labels
- search query level bidding
- Product Feed Optimization
- Competitive research
- Star Ratings
- Merchant promotions
- Google merchant center feed rules
- Data Feed Tools
- Target ROAS Bidding
- Product level ad groups
- Showcase Shopping Ad Type
- Advanced Google Analytics
- Pulling The Plug
Module 4: Beyond Google Shopping
If you have well-optimized and profitable Google Shopping campaigns running, Also it’s time to look beyond.
In this module,Also I show you how to leverage other parts of the Google Ads like Remarketing and Search Ads based on the performance of your Shopping campaigns.
Lessons in this module:
- Dynamic Remarketing
- Static Remarketing
- RLSA
- From Shopping To Search
Course Bonuses
Also As part of this course, Also you’ll get access to the following bonuses:
- Access to our private student community
- Setup checklist
- Optimization checklist
- ROAS calculator
- Product feed templat
Also All of these extras make it easier for you to apply the information in this course to your own campaigns.
Dennis Moons – Google Shopping Success Course
Bonus #1: The Google Shopping Success Community
Also The course is great (trust me ) but there will always be questions or doubts that pop up while you’re learning how to do Google Shopping well.
The Google Shopping Success Community aims to answer these and more.
Also It’s an exclusive Facebook group for students of this course that allows you to:
- Get answers to your questions
- Learn new things
- Connect with fellow students
Access to this community is included in the price of the course.
Dennis Moons – Google Shopping Success Course
Bonus #2: Checklists
Also The Setup checklist will make implementing the course even easier. You’ll have a good overview of every part, Also making sure you don’t skip any important parts.
Also The Optimization checklist is a great tool to make sure you’re not forgetting to improve your campaigns in the days, Also weeks and months after launch!
Bonus #3: ROAS calculator
Also This spreadsheet will help you crunch the numbers to translate your profit margins into the ROAS targets.
Also These calculation aren’t rocket science, but having them in a spreadsheet makes it easy to run different scenarios.
Dennis Moons – Google Shopping Success Course
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Course Features
- Lectures 0
- Quizzes 0
- Duration 10 weeks
- Skill level All levels
- Language English
- Students 13
- Assessments Yes