What makes the Core Story™ so potent?
The Core Story™ stands as the ultimate strategic positioning tool, melding the potency of data, research, and narrative to craft a profoundly credible sales and marketing instrument tailored for specific audiences. Furthermore, it establishes you as the authority in your field, someone potential clients will actively seek out for business engagements. Even more compelling, it furnishes your entire market with an irrefutable motive to make a purchase. Although grasping this strategy might be initially challenging, once comprehended, you’ll marvel at how you managed without it!
About Arthor
Chet Holmes, renowned as America’s foremost marketing executive, trainer, strategic consultant, and motivation expert, has collaborated with over 60 Fortune 500 companies. He pinpointed and cultivated the 12 core competencies that serve as the fundamental framework for truly exceptional companies. Additionally, he devised more than fifty exclusive methods for implementation, ensuring your and his ideas flourish. Chet’s breakthroughs reached their pinnacle during his stewardship of nine divisions under Charlie Munger (a member of Forbes’ “Billionaires” list and Warren Buffett’s partner).
Under Chet’s guidance, each division’s sales volume doubled, often within a mere 12 to 15 months, sustaining consistent strategic growth in multiple sectors and achieving consecutive years of doubling sales. Charlie dubbed Chet as “America’s greatest sales and marketing executive.” Chet attributes this success to unwavering focus on the 12 competencies.
These 12 competencies serve as the cornerstone for more than 65 training products currently available in 23 countries. Chet is also the acclaimed author of the bestseller, “The Ultimate Sales Machine” (ranked #1 business book on Amazon, #1 Sales and Marketing book on Amazon, and a New York Times bestseller). Furthermore, he co-authored the Business Growth Masters Series with Jay Abraham, as well as “Mega Marketing and Sales” and “Guerrilla Marketing Meets Karate Master” with Jay Levinson.
More courses from this author: Chet Holmes
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Course Features
- Lectures 1
- Quizzes 0
- Duration 10 weeks
- Skill level All levels
- Language English
- Students 0
- Assessments Yes
