Barbara Minto – The Minto Pyramind

Barbara Minto – The Minto Pyramind

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Description:

The Minto Pyramid Principle refers to a process for organizing your thinking so that it jumps easily off the page to lodge in a reader’s mind. It notes that people ideally work out their thinking by creating pyramids of ideas:

Grouping together low-level facts they see as similar
Drawing an insight from having seen the similarity
Forming a new grouping of related insights, etc.
Extended thinking eventually ends in a single pyramid of ideas, at many levels, obeying logical rules, and held together by a single thought. Communicating the thinking requires only that you guide the reader down the pyramid.

The technique applies to every type of document in which your purpose is to offer your thinking to a reader – email, 1-page memo, multi-page report, or formal slide presentation. It works equally for internal or external audiences, and regardless of medium or language. For this reason the Minto Pyramid Principle has become the de facto standard for all major consulting firms and professional organizations.
Barbara in Your Pocket
People who have taken the course may now download a Summary of what you have learned – a quick reference to carry on your iPad or iPhone. It can be found on Apple iTunes Store for $99.99. It requires cellular data connection or WiFi. An Android phone version is avalible from Google play.

The Summary provides only an insight into the thinking behind the Minto Pyramid Principle; it does not actually teach how to apply it to your work. That, alas, takes deeper explanation and practice!

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Internet Marketing Course

Digital marketing is the component of marketing that utilizes internet and online based digital technologies such as desktop computers,
mobile phones and other digital media and platforms to promote products and services. Its development during the 1990s and 2000s,
changed the way brands and businesses use technology for marketing. As digital platforms became increasingly incorporated into marketing plans and everyday life,
and as people increasingly use digital devices instead of visiting physical shops, digital marketing campaigns have become prevalent,
employing combinations of search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation,
campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising,
e–books, and optical disks and games have become commonplace. Digital marketing extends to non-Internet channels that provide digital media, such as television,
mobile phones (SMS and MMS), callback, and on-hold mobile ring tones. The extension to non-Internet channels differentiates digital marketing from online marketing.

More Course: INTERNET MARKETING

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