André Morys – Heuristic Analysis Framework

André Morys – Heuristic Analysis Framework

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Description:

Heuristic analysis frameworks for conversion optimization audits:
How you approach conversion optimization determines how successful your efforts will be.
If you’ve got a list of tactics, you’ll likely fail and the program will fizzle out. If you’ve got strategic frameworks and processes, you’ll win. This action-packed live course will teach you how the top experts approach CRO.

This 8-class program will teach you…

Proven frameworks to guide your conversion optimization strategy.
Cognitive psychology and persuasion principles to understand user motivations.
A structured way to add more value to your CRO program right out of the gate.
New tools and ideas for untapped opportunities for conversion lifts.

Internet Marketing Course

Digital marketing is the component of marketing that utilizes internet and online based digital technologies such as desktop computers,
mobile phones and other digital media and platforms to promote products and services. Its development during the 1990s and 2000s,
changed the way brands and businesses use technology for marketing. As digital platforms became increasingly incorporated into marketing plans and everyday life,
and as people increasingly use digital devices instead of visiting physical shops, digital marketing campaigns have become prevalent,
employing combinations of search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation,
campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising,
e–books, and optical disks and games have become commonplace. Digital marketing extends to non-Internet channels that provide digital media, such as television,
mobile phones (SMS and MMS), callback, and on-hold mobile ring tones. The extension to non-Internet channels differentiates digital marketing from online marketing.

More Course: INTERNET MARKETING

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