Anna Dahlström – Conversionxl UX For Marketers

Anna Dahlström – Conversionxl UX For Marketers

Get Anna Dahlström – Conversionxl UX For Marketers on Avaicourse.com

This course is available immediately. Please contact us at [email protected] with the best service for more detailed advice.

Increase the effectiveness of your marketing efforts by understanding your users better

You will learn how to apply UX methodologies and a user-centered mindset to your marketing strategy. With hands-on exercises along with expert instruction and guidance, you will be well equipped to put your learnings into practice immediately.

In just 8 sessions, you will be able to…
Have a solid foundation of UX and understand where you are in an organization and process.
Demonstrate the value of ICO and know the best way to get buy-in for ICO.
Know which tool UX to apply when and how to adapt it to your project in question.
It is increasingly blurred to separate what we do online from what we do in the physical world.

Therefore, the user experience is transcending more roles and aspects of a business than ever before. However, somehow, ICO and marketing efforts still often happen in silos.

While ICO benefits from being owned by a specific team, it is an area in which all parts of the business benefit from learning more about and which can help salespeople and CRO in their day-to-day roles.

In this course, you will get a foundation of what UX is, the key tools that UX designers work with, and how they can be used and benefit marketers. By the end of the course, you will have worked through a high-level ICO process from start to finish, covering research through to testing and intermediate key parts. You will also learn how to articulate the value of ICOs and how to get buy-in for ICOs at the organizational level.

This course is right for you if…
You believe that a deeper understanding of ICOs would benefit your daily work.
You want to further develop your ICO skills and gain hands-on experience with key ICO deliverables and best practices.
You want to learn how to link user and business needs.
You want to develop your strategic thinking and skills.
You want to learn how to get buy-in for ICOs and help break down silos in your organization.

Your curriculum:

Classes are at their own pace and completely online.

UX for sellers

Class 1

Basics, best practices and trends of UX

This introductory lesson will provide an overview of the different aspects of user experience design, where you are in the project organization and process and its connection to marketing and CRO. It will also provide a brief overview of UX best practices and trends, as well as cover the fundamentals of what you need to know about design for multiple devices.

Class 2

How: user research

The second conference will take a closer look at user research, what it is, how and when to conduct it, what to consider, as well as provide an overview of some of the best research techniques for marketers and optimizers

Class 3

How to: customer experience maps

Customer experience maps are one of UX’s most valuable tools for understanding and defining all aspects of an experience, as well as marrying user and business needs. This conference will cover what customer experience maps are, look at some examples and explore how to use and work with them, as well as how to create them practically.

Class 4

How: user trips

The fourth conference will take a closer look at the different types of user journeys, how sellers and CROs can use them to define the future, evaluate and optimize the experience of existing and new products and services. After taking a look at some examples, this lecture will walk you through step-by-step how to create them, as well as provide you with a basic template that you can use as a starting point.

Class 5

How: information architecture and content strategy

This conference will provide an introduction to information architecture and content strategy and guide you through what to consider, as well as how you can use other UX tools such as people, user journeys and experience maps to define what content should go where and when.

Class 6

How: wireframing

The sixth conference will focus on wireframing and cover wireframes from low to high fidelity, connecting to prototyping, as well as tips and best practices for creating your own by walking through some basic wireframe templates that focus on key pages for marketers and CRO.

Class 7

How: user testing

The second to last conference focuses on user testing, the different methods and when to do what, including how to test when the number of users is low. It will also cover the importance of combining qualitative and quantitative data, as well as how to use user test results, including how to prioritize what to do when it comes to improving the user experience.

Class 8

Getting buy-in for UX

The latest conference will include some final comments on ICOs for sellers and CROs before covering the different aspects of how to get buy-in for ICOs. From how to manage and convince internal stakeholders and customers, to how you can demonstrate and demonstrate the value of the user experience for your organization.

You will also get introductory video lessons

In addition to classes, you’ll get access to sandwich-sized video lessons with actionable tasks to catch you up before the course starts.

Get Anna Dahlström – Conversionxl UX For Marketers on Avaicourse.com

Register now

You will get…

8 in-depth classes with Anna.
9 actionable introductory videos to catch you up before you start the course.
Additional resources to promote your learning.

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Internet Marketing Course

Digital marketing is the component of marketing that utilizes internet and online based digital technologies such as desktop computers,
mobile phones and other digital media and platforms to promote products and services. Its development during the 1990s and 2000s,
changed the way brands and businesses use technology for marketing. As digital platforms became increasingly incorporated into marketing plans and everyday life,
and as people increasingly use digital devices instead of visiting physical shops, digital marketing campaigns have become prevalent,
employing combinations of search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation,
campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising,
e–books, and optical disks and games have become commonplace. Digital marketing extends to non-Internet channels that provide digital media, such as television,
mobile phones (SMS and MMS), callback, and on-hold mobile ring tones. The extension to non-Internet channels differentiates digital marketing from online marketing.

More Courses: Internet Marketing

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