Doug D’Anna – How To Write Long Copy

Doug D’Anna – How To Write Long Copy

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Description:

When I wrote The Great Retirement Betrayal 20 years ago, I had no idea that it would become one of Phillips Investment Resources’ most successful direct mail packages ever.

Frankly, it was my first “real” direct mail package for an A-level client. I was just hoping they’d hire me back. And hire me back they did!

After all, my direct mail package simply crushed their previous two-year control and was unbeatable for three years. In the end, more than 25 million pieces were mailed, and my life has never been the same.

In fact, this direct mail piece was so massively successful that the buzz about the promotion rippled through the industry. It’s no wonder. Denny Hatch received a copy and gushed for three pages about it in Who’s Mailing What! , declaring:

Internet Marketing Course

Digital marketing is the component of marketing that utilizes internet and online based digital technologies such as desktop computers,
mobile phones and other digital media and platforms to promote products and services. Its development during the 1990s and 2000s,
changed the way brands and businesses use technology for marketing. As digital platforms became increasingly incorporated into marketing plans and everyday life,
and as people increasingly use digital devices instead of visiting physical shops, digital marketing campaigns have become prevalent,
employing combinations of search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation,
campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising,
e–books, and optical disks and games have become commonplace. Digital marketing extends to non-Internet channels that provide digital media, such as television,
mobile phones (SMS and MMS), callback, and on-hold mobile ring tones. The extension to non-Internet channels differentiates digital marketing from online marketing.

More Course: INTERNET MARKETING

Outstanding Course:Chairman’s Club December-2007